The Sambad Kaumudi, published in English and Bengali in November 1821, Ram Mohan appealed to his countrymen to lend him “the support and patronage of all who feel themselves interested in the moral and intellectual improvement of our countrymen”. In the same prospectus, he further stated that religious, moral and political matters, domestic occurrence, foreign as well as local intelligence including original communications on various hitherto unpublished interesting local topics, etc. would be published in the Sambad Kaumudi every Tuesday.
Although Ram Mohan Roy was the owner, Kaumudi was actually published in the name of Bhabani Charan Bandyopadhyay. The latter soon found Ram Mohan’s ideas too radical and parted company to start a rival newspaper called Samachar Chandrika, which became an organ of orthodox Hinduism. According to different source, Kaumudi was started by Tarachand Dutta and Bhabani Charan Bandopadhyay. The first issue of Sambad Kaumudi appeared on December 4, 1821. It contained an ‘Appeal to the Bengali Public’ in which it proclaimed that the primary object of its publication was to promote the ‘public good’. On December 20, 1821, the Calcutta Journal brought out an editorial, commenting on the publication of this “new Bengali newspaper edited by a learned Hindoo”. It also reproduced the prospectus and the ‘Appeal to the Bengali Public’. In the appeal, Ram Mohan Roy said:
It is our intention hereafter to give further currency to the Articles inserted in this paper, by translating the most interesting parts in the different languages of the East, particularly Persian and Hindoostanee; but all this will entail considerable expense, the accomplishment of it will, of course, depend upon the encouragement which we may be able to obtain. The foregoing being an outline of what we are desirous of performing, our countrymen will readily conclude that although the paper in question be conducted by us, and may consequently be considered our property, yet virtually it is the ‘paper of the public’ since in it they can at all times have inserted, anything that tends to the public good ..