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While we normally expect Apple’s smartphone sales to drop before the launch of its next smartphone around the third quarter of every year, things look a bit different this year, not to mention worrisome. Gartner in its quarterly report on global smartphone sales, points out that Apple has been faltering one too many times.

The report pointed out how Apple faced three consecutive quarters of slowing demand as sales declined by 7.7 percent. More importantly, glancing at the Worldwide Smartphones Sales chart reveal that Apple is the only vendor out of the five who’s smartphone market share has declined in comparison to the same period last year.

Gartner Smartphone share 2Q 2015

Apple’s market share was down by more than 2 percent from 14.6 percent share in Q2 2015 down to 12.9 percent in Q2 2016. In comparison, Oppo was the biggest gainer who went up from a mere 2.4 percent to  5.4 percent.

“Features such as an anti-shake camera optimized for selfies, and rapid charge technology, helped Oppo carve a niche market for itself and boost sales in a highly competitive and commoditized smartphone market,” said Anshul Gupta, research director at Gartner.

Apple was joined by Xiaomi as its share declined from 4.7 percent Q2 2015 to 4.5 percent Q2 2016.

But it has been a tough year for smartphones as Gupta points out, “Demand for premium smartphones slowed in the second quarter of 2016 as consumers wait for new hardware launches in the second half of the year,”

Gartner OS share 2Q 2015

Coming to the operating systems share, it is clear that everyone else has been squeezed out as Android and iOS combined hold a 99.1 percent market share. Android climbed even higher from 82.2 percent in Q2 2015 to 86.2 percent in Q2 2016. Apple’s iOS on the other hand saw drop from 14.6 percent in Q2 2015 to 12.9 percent in Q2 2016.

With the Apple iPhone 7 launch happening in September, one can expect the numbers to go up in Q4 and deliver another record breaking quarter in the first quarter of 2017. But for now Apple indeed has a lot of explaining to do.

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  • Apple marketshare
  • apple smartphone sales
  • Gartner
  • Gartner smartphone operating share 2016
  • Gartner Smartphone sales 2016
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