Business Standard sells 217,000 copies daily (English and Hindi included). ACNielsen's survey of the Upper middle class and Rich Market in India places Business Standard next to The Economic Times in total readership. The paper has a reputation for reliable reporting responsible journalism, stimulating page of analysis and editorial comments. It has pioneered the ranking of the wealthiest Indians (the Billionaire Club) and provides an auto-mobile magazine as a free monthly supplement. In 2006, BSL began to produce a Sunday edition that is now published in four centres.
The newspaper's website allows visitors to access the Business Standard e-paper, with a choice of editions. The Business Standard website receives 11.5 million page views and has 2 million unique users per month, the highest for any "stand alone" newspaper website in India.