Dainik Sambad is the leading Bengali Daily of Tripura and the largest circulated Bengali newspaper in the North-East India. Dainik Sambad newspaper is also published in Agartala and Tripura.

Therefore it is quite obvious that it enjoys a huge readership within Tripura. Readers of Dainik Sambad love the simplistic use of language used to deliver all the latest news events in the country and from around the world. Interesting supplements also keep these readers hooked on to daily issues of Dainik Sambad.

Dainik Sambad has very little competition in Trpura. The only rival newspaper worth a mention is Daily Deser Katha.